This project was created to be part of the internal experience at Bavaria headquarters, the main purpose was to teach guests about the virtue of hops, barley, and types of malt through touch and smell. Learning facilities such as: Pantone Beer Wall, Smell Station, Miniature Beer Plant were designed, and at the end of the tour people could have a beer tasting experience of the signature beers, like: Stella Artois, Corona and Budweiser, all in all this activation was aimed to entertain, to educate and finally, to taste beer!